Cleaning,
Cleaning, reconsidered
LOOPVINE transforms overlooked ingredients into everyday cleaning products. Designed with care — for homes, people and the spaces we share.
We create cleaning products from saved and unsold fruit — rethinking what everyday cleaning can be.
LOOPVINE began as a small family-driven idea — a simple question of how to make better use of what is often left behind. That curiosity grew into a process that transforms overlooked ingredients into something useful again.
We believe cleaning doesn’t need to be complicated to be effective. By focusing on simplicity and balance, we create products that fit naturally into everyday routines.
Made from what’s left behind.
Care. Function.
Balance. Simplicity.
We work with what already exists — transforming saved fruit into products that close the loop and reduce impact. Every decision is guided by the idea of doing more with less.
Our impactFrom byproduct
to purpose
We turn overlooked materials into thoughtful cleaning solutions through a process that's simple, considered and continuously evolving.
We collect what's left behind
Unsold and imperfect fruit is sourced from trusted partners and given a new purpose.
We transform it naturally
Through controlled fermentation, the raw material becomes a stable, bio-based cleaning base.
We shape it into everyday products
We combine the base with biodegradable ingredients to create effective, reliable cleaners.
We test, refine and reuse
Products are tested in real environments, improved over time and designed for refill and reuse.
People behind LOOPVINE
LOOPVINE is shaped by a small, focused team bringing together environmental expertise, business thinking and hands-on product development. Our work is grounded in practice turning circular ideas into cleaning solutions that are reliable, safe and made for everyday use.
Róberta focuses on how materials can be transformed into practical cleaning solutions. With a background in environmental engineering, waste management and analytical chemistry, she leads LOOPVINE’s product development and formulation approach from working with raw inputs to defining performance and safety standards.
Marko is responsible for the business side of LOOPVINE. His work covers financial planning, operations and growth strategy, with a focus on building a model that is both practical and scalable. His experience in e-commerce brings a clear understanding of customer needs and everyday use.
Martina supports LoopVine’s development through funding and project strategy. With experience in European and national grant schemes, she helps connect the project with relevant opportunities, ensuring proposals are clear, compliant and aligned with long-term development.
From first products to circular cleaning
LOOPVINE is being developed step by step through product experience, formulation work, testing and gradual preparation for the market.
2024
First product experience
Early eco cleaning products were launched and tested with customers, helping us understand everyday use, expectations and product fit.
2025
LOOPVINE R&D begins
Early eco cleaning products were launched and tested with customers, helping us understand everyday use, expectations and product fit.
2026
Validation & market launch
Early eco cleaning products were launched and tested with customers, helping us understand everyday use, expectations and product fit.
Next
Production scaling
Early eco cleaning products were launched and tested with customers, helping us understand everyday use, expectations and product fit.
Future
International markets
Expansion to selected foreign markets through partners and refill-based distribution.
2024
First product experience
Early eco cleaning products were launched and tested with customers, helping us understand everyday use, expectations and product fit.
2025
LOOPVINE R&D begins
Early eco cleaning products were launched and tested with customers, helping us understand everyday use, expectations and product fit.
2026
Validation & market launch
Early eco cleaning products were launched and tested with customers, helping us understand everyday use, expectations and product fit.
Next
Production scaling
Early eco cleaning products were launched and tested with customers, helping us understand everyday use, expectations and product fit.
Crafted
With
Trusted
Partners
Our work grows through partnerships with people and organisations supporting different parts of the process — from sourcing circular inputs and testing products in real environments to brand development, funding support and long-term growth. Together, these collaborations help turn overlooked materials into practical cleaning solutions made for everyday use.
Kaufland
Key sourcing partner
Kaufland supports LOOPVINE by helping us access fruit inputs that can be transformed into our fermented cleaning base. This partnership is an important step in building a more circular value chain for unsold and imperfect fruit.
Swiss Re
Innovation support
LOOPVINE was selected for the Swiss Re SHINE program, which supports impact-driven projects. Through the program, we receive mentoring and strategic guidance to further develop our solution and business model.
ICKK
Startup development
LOOPVINE was a finalist in the Sweet & Salty acceleration program by ICKK. The program helped us strengthen our business direction, validate the concept and move closer to market readiness.
Reverie Lab
Brand identity
Reverie Lab helped shape LOOPVINE’s visual identity and design direction. Their work supports how we communicate our product story, circular approach and brand values across touchpoints.
ToBeReaL.eu
Development support
Through the European project ToBeReaL.eu, LoopVine receives expert support for development, validation and growth. This helps strengthen key areas needed to move from concept towards scalable implementation.
Deeply.sk
Pilot testing
Deeply.sk, a social enterprise providing cleaning services, supports LoopVine through pilot testing in real cleaning conditions. Their feedback helps us validate product performance, usability and practical value for professional cleaning environments.
Bioeconomy Cluster
Bioeconomy network
As a member of the Bioeconomy Cluster, LoopVine is connected to a wider network focused on circular solutions, sustainable biomass use and bio-based innovation.
Kaufland
Key sourcing partner
Kaufland supports LOOPVINE by helping us access fruit inputs that can be transformed into our fermented cleaning base. This partnership is an important step in building a more circular value chain for unsold and imperfect fruit.
Swiss Re
Innovation support
LOOPVINE was selected for the Swiss Re SHINE program, which supports impact-driven projects. Through the program, we receive mentoring and strategic guidance to further develop our solution and business model.
ICKK
Startup development
LOOPVINE was a finalist in the Sweet & Salty acceleration program by ICKK. The program helped us strengthen our business direction, validate the concept and move closer to market readiness.
Reverie Lab
Brand identity
Reverie Lab helped shape LOOPVINE’s visual identity and design direction. Their work supports how we communicate our product story, circular approach and brand values across touchpoints.
Designed
to live with
Products created for everyday routines — practical, refillable and made with care for the spaces they become part of.
View productsInterested in using LOOPVINE in hospitality, retail or shared spaces?
For business partners
